Have always been a media freak and clearly remember how I devoured newspapers even as a little girl. I waited for general election days so that I could follow the media broadcasts with a firm expectation and I left no page unturned in the weekend newspaper.
I officially entered this world 21 years ago, and have never had a dull moment in all that time. I started off as a soldier in the Military Reporters Section of the IDF Spokesman’s Unit, from where I continued on to the Ministry of Labor and Welfare (at that time headed by Minister Ms. Orna Namir). In parallel, I completed an undergraduate degree in Communications and Political Science cum laude at the Hebrew University of Jerusalem, from where I moved to the Histadrut Labor Union as the assistant to the Head of Media Administration during a stormy and interesting time, and an parallel I completed a graduate degree in Communications at the Hebrew University of Jerusalem.
I served as the Media Advisor to the Minister of Science, Culture and Sports, Matan Vilnai, for 6 years and I managed the move to merge and brand the media aspects of the consolidated Ministry.
Later on, I served as the VP of Marketing and Communications at the Public Trust Organization. I joined Ben Horin & Alexandrovitz in April 2008 as a partner.
From the moment I discovered social media networks and the world of new media, I was hooked and I view this new world as an amazing professional opportunity. Anyone who wants to know everything about my personal and professional life, can follow me on Face Book and on Twitter.
I lecture on Media, New Media and Political Campaign Management.
Music: Heavy Israeli music. Favorite artists: Chava Alberstein (the Queen) Natan Yonantan, Rachel Shapiro, Nurit Galron, Eran Tzur, “Hakol Over Habibi”, Kobi Aflalo and Korin Alal.
I read: Newspapers
Free time activities [not much free time but]: I spend time with my girls, Noam and Maya, and I swim 100 pool lengths without miscounting once.
Why am I doing what I do: There is no doubt that this is not a profession for sane people, but the action, the ability to make a difference, the gist of the matter, the capricious content and, most important, meeting with people is what floats my boat. I have lived in this world of media for 21 years without realizing just how fast the time has flown by, and this world is eternal in its changing and rebirth.
The section of the newspaper that I turn to first: I first go through all of our items that I am waiting for, and I then read the paper like a book – from beginning to end.
The item I am most proud of: The Ezer Mizion, Amit Kadosh and saving Natalie’s father campaigns. Campaigns that added more than 100 thousand potential donors to the Ezer Mizion bone marrow donor database. This is an excellent opportunity to harness professional skills in order to save lives.