Ben Horin & Alexandrovitz was established in 2008 and provides strategic-media consultancy services, crisis management, campaign management, spokesperson and public relations services. We are one of five most successful companies in the public relations industry in Israel.
Our vision is to “accomplish through the media” – to accomplish the goals of our clients, our own goals and those of the journalists.
“Ben Horin & Alexandrovitz – Political Rain Makers” | The Jerusalem Post 2019
We are a rapidly growing company, committed to preserving our stellar reputation, which is based on our core values – responsibility, dependability, initiative, creativity, striving to win, and Israeli patriotism.
We have formulated a distinctive media activity model designated the Vectors© Model, which is centered around arena analysis and instigation of activities, based on the direction and magnitude most appropriate for the field.
When a client deals with a crises, we apply our specific crises management “Fighting Fires and Renewed Growth©” model – the ten stages of coping with, emerging from and growing as a result of a crisis.
Our team is composed of the very finest professionals. The team is led by Itay Ben Hurin and Tal Alexandrovitz-Segev, both among Israel’s leading and most experienced experts in the field.
In addition to “traditional” media work, the company is a leader in the digital media sector, and manages many brands in social networks and other new media channels.
Ben Horin & Alexandrovitz has won 22 Roaring Lion awards, the annual award for excellence, awarded every year by the Israel Public Relations Association. Updated for 2019, we have over 100 clients in a variety of fields.
We love our profession, and are thrilled by our ability to make an impact with it. Over the years, we have been involved in several campaigns and crises and worked with clients that have had a positive impact on Israel – and we take pride in our contribution.
You are cordially invited to get to know our team.