About our CEOs

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Itay Ben-Horin – Partner & CEOאיתי בן חורין

Itay Ben Horin, Attorney at law
A graduate from Tel Aviv University, L.L.B. (internship at the Ministry of Defense Legal Bureau) and a Master’s degree in Public Policy, M.P.P. from Tel-Aviv University (thesis on public policy process analysis based on Newton’s Laws of Motion: The Vector Model). An alumnus of Harvard University’s Executive Class and a graduate of the “Maoz Leadership” program.

In 2004, published his first book, “Newton Died a Virgin” by Academon publishing, and in 2007 the second edition of the book was published. In 2009, his second book was published, “The Q Generation”. In 2015, his third book was published, “The Battle for Service”, by Zmora-Bitan Publishers.

Itay was chosen by the political magazine “Liberal” as one of the most influential people in Israel, and is renowned as one of the most senior and influential strategic consultants in the field of crisis management.

Tal Alexandrovitz-Segev – Partner & CEO 

Tal is a graduate of the Hebrew University of Jerusalem, where she received her master’s degree in Communication. Her career began in the Spokesperson’s Unit of the Israel Defense Forces. She went on to serve as the Spokesperson for the Histadrut Trade Union, Spokesperson for the Ministry of Labor and Welfare and later became the media advisor to the Science, Culture and Sports Ministry for six years.

Before becoming partner and CEO of her own agency, Tal served as the Vice President of Emun Hazibur – the Israeli Better Business Bureau, where she managed the organization’s marketing and branding.

Tal is considered as one of Israel’s leading media and political consultants and is recognized by Forbes Magazine as one of Israel’s “Most Influential Women”.

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