The scholarship fund named after Avi Ben Horin and Aliza Alexandrovitz was established in 2016 in order to enable social organizations to promote major goals while training the future generation of communication consultants in Israel.

As part of the fund’s activities, scholarships are awarded to BA students which accompany a voluntary association and deliver pro-bono communication consulting services and PR to promote a socially-public goal, while being closely instructed by leading professional communication consultants at Ben Horin Alexandrovitz – for further added value.